As voice, messaging, and access revenues decline, operators are looking for a new revenue wave in mobile data opportunities. To capitalise on the types of monetisation and personalisation that are possible, operators will transform into “digital lifestyle providers” capable of dynamically creating and adjusting services according to subscribers’ ever-changing preferences and circumstances.
Software-defined ThinkingNetworks will become an architectural and operational foundation on top of which service providers will intelligently orchestrate the interaction between services and network elements. They will self-organise, self-optimise, and self-determine responses to unprecedented and unpredictable events.
Read The ThinkingNetworks Revolution whitepaper to start your transformation to a digital lifestyle provider.