In 2014, mobile video is a fact of life. It has taken nearly 5 years for the service to transition from novelty to a growing habit that is quickly becoming an everyday occurrence in maturemarkets.
Nearly a quarter of YouTube and Netflix views nowadays are on a tablet or a smartphone. Of course, users predominantly still stream over wifi, but as LTE slowly progresses across markets, users start to take for granted the network capacity to deliver video.
Already, LTE networks start to show signs of weariness as video threatens the infrastructure and the business model of mobile content delivery.
You would think that with anywhere between 40 to 70% of the data traffic, video would warrant more interest and effort than what we see today. Many studies show that although video is the dominant and fastest growing application in mobile, its service quality is mediocre. Conviva claims that about 15% of videos in wifi and cellular networks never actually start, while Skyfire shows that close to 50% of consumers experience video problems “often” or “all the time” in the US.
SO WHAT ARE THE ATTRIBUTES OF A VIDEO DELIVERY NETWORK? AND WHAT WOULD THIS NETWORK LOOK LIKE, FROM A TECHNOLOGY STANDPOINT?