Since its inception MWC’s emphasis has shifted from the mobile carriers that once dominated the show, to a diverse range of brands and sectors. Nowadays you’re just as likely to find a financial services or an automotive brand exhibiting at the show as you would an operator or OEM.
The Mobile Network and Ovum will form a panel to take stock of the rate of change in the mobile industry and look forward to what issues will shape MWC 2016. The panel discussion, co-hosted by Babel PR, will be held at the Charlotte Street Hotel, between 5.30pm and 7.30pm, Thursday 12th November, the panel will feature:
Keith Dyer, Editor, The Mobile Network
Scott Bicheno, Editor, Telecoms.com
Ronan De Renesse, Lead Analyst, Consumer Technology, Ovum
The panel will be moderated by Financial Times columnist, Jane Bird.
Despite the fact mobile services have evolved and become the domain of brands like Spotify (music), Netflix (TV and Movie content) the operators are still the enablers, providing access and service delivery, actively supported by vendors. These companies are no less important than they were 10-15 years ago, but the emphasis has clearly shifted towards brands such as Samsung, VISA and Facebook.
During the session the discussion will cover off how companies can remain relevant and refine their messaging to fit the media agenda at MWC. We will also be opening the floor to a Q&A with the panel. Please join us for what promises to be a lively debate.
Information about the event and how to register can be found here.