Contextual Services: What Customers Really Want

Can operators ever know what their customers really want?

Probably not, but they can know a good deal about what they may need, and provide services that are founded on knowledge of a customer’s context to deliver personalised services.

THIS IS AN EXCERPT FROM TMN QUARTERLY ISSUE 14, CLICK HERE TO READ THE FULL FEATURE

CS issue14

THIS IS AN EXCERPT FROM TMN QUARTERLY ISSUE 14, CLICK HERE TO READ THE FULL FEATURE on contextual services.

NOTE: This article is the last in a series of four articles specially commissioned for TMN Quarterly by inaugural guest editor Mary Clark, CMO of Syniverse. In a post on Syniverse’s site, Clark talks about her aims and goals as guest editor, and explains her aims in choosing the issues she did.

You can also read TMN Quarterly editor Keith Dyer explain why TMN worked with a guest editor on this issue.

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