We’ve all read operator’s claims about network performance, citing this or that survey, or this or that collection of user data. Often, it seems like they are all winners.
Can we build a better picture of network performance and user experience, and nudge operators to communicate in a more open and nuanced way? If so, which methods will get us there?
At Mobile World Congress, TMN assembled a panel of companies that have explore crowd sourcing, in one way or another, as a means to generate a true customer view of network performance. They were P3 Communications, OpenSignal, Teragence and Tutela.
As this is a longish (but of course always very interesting watch), we provide the following handy timestamps below that will take you directly to the relevant sections. Or of course you can put the earphones on, press play and listen to the whole thing up above.
1. Who is Who?
Introductions, sure, but also how each company approaches the business of understanding customer experience.
Hakan: “We combine the traditional way of collecting data – drive and walk testing – and have developed a crowdsourced way of gathering data.”
2. How can we validate operator claims?
Tom: “The really important things is for readers of our reports to understand how that test was conducted, what it is really telling you and how it is represented.”
3. Can we get to a benchmarking gold standard?
Christian: “I think it needs to be taken much further, it can be done, but it needs to be continuously evolved.”
4. How can operators use crowd sourced data in other ways, going beyond the marketing claims?
Brendan: “Every CTO in an operator will tell you they have invested a lot in a network improvement project at some point, and haven’t seen the impact of that.”
5. Can you crowdsource the experience of Things?
Keith: “What are companies like yours going to do when there are more Things connected than people?”