What frustrates today’s telco customers, and those of the upcoming “Generation Z”? How can CSPs address those challenges to stake their claim as major players in an OTT-dominated digital telecommunications landscape? Which customer experience solutions should telcos focus on if they are to transform themselves into digital service providers?
Comarch’s new white paper, entitled “Putting the Digital Customer Experience at the Heart of Telco Omnichannel Strategies”, addresses these questions and more. It shows where the problems are in digital customer experience, and makes a compelling argument about why it is vital for operators to focus on this area in an increasing competitive battle for hearts, minds and wallets. The white paper also demonstrates some of the approaches and solutions that telcos can implement to improve the digital customer experience they offer and deliver what “Generation Z” consumers demand of them.
As this white paper shows, digital invoicing, a channel-less approach, catalog-driven operations and independent business logic all play their part. But success is only possible for telcos willing to transform the way they work and think, and become digital service providers for this new generation.
Read the white paper in full to learn more.